Hapag-Lloyd AG
More transparency and flexibility thanks to driver-based planning
How do you manage to realize shorter planning cycles and higher stability with increased flexibility in an integrated planning with 450 users worldwide? With the support of celver, Hapag-Lloyd AG has been able to implement driver-based corporate planning that optimally prepares the company for the future.
The challenge of Hapag-Lloyd's implemented corporate planning lies in the closely interlinked sub-planning. From the allocation of ship capacities to the planning of worldwide sales volumes, the planning steps are coordination-intensive and inflexible. In the past, the existing solution with Excel and other tools additionally led to many manual and time-consuming efforts and a high error rate. Hapag-Lloyd was therefore looking for a more efficient solution that would integrate all operational sub-planning and speed up the planning process. To achieve this, the employees' workload was to be reduced and automation increased. To motivate employees, the new solution also had to be very user-friendly.
The right course
After a comprehensive vendor review, Hapag-Lloyd chose celver AG as consulting and implementation partner. A modern solution was developed in the planning platform Board, which reflects the focus of Hapag-Lloyd. "Our focus was on operational planning. In contrast, most tools on the market only focus on the planning of financial packages," explains Merle Schmidt-Brunn, Senior Director Financial Analytics at Hapag-Lloyd AG.
Complex cost calculation
Direct container-related costs are a particular challenge for Hapag Lloyd's planning. In planning, the costs are planned for each individual data point of a voyage, which makes for great complexity. The starting point is the upstream volume planning with a transport volume of 12.0 million standard containers per year. This involves 129 liner services that provide fast and reliable connections between more than 600 ports on all continents worldwide.
We chose Board and the experts at celver AG as our implementation partner not least because of the existing good cooperation in the context of other analytical projects with celver.Read case study
Holistic planning
The solution implemented by celver consists of a holistic capacity, sales and cost planning with about 450 users. Individual planning steps are linked by a workflow and interconnected by subplan integration. Among other things, annual budget planning serves as the basis for regular forecasts. With this integration and other calculation logics and historical data, planners can rely on default values as part of their plan inputs.
The new planning of container-related costs uses the globally planned container volumes and their distribution on the routes as input. The modeling of this network planning makes it possible to adjust and simulate the costs via a wide range of parameters and thus to determine global or local effects on the routes and in the ports in terms of planning.
The goal on the horizon
The challenge to standardize the processes and to create a "One System for Planning" environment was successfully realized in the project with celver. Global data transparency and control could be ensured at any time, so that Hapag Lloyd is optimally prepared for the future through the support of celver.
Case Study on the topic
Hapag-Lloyd
Driver-based planning in logistics
