Marketing Planning

Services

Sales &
Marketing-
Services

Effectively manage marketing campaigns

Marketing planning is an important pillar of corporate management. It helps to define the company's goals and strategies, identify target groups and initiate the right measures and campaigns to achieve the goals.

Budget forecasts, workflows and approval processes are just as important for managing operational implementation as in all other areas of the company. So why not use the possibilities of existing business intelligence or planning solutions ? Smart integration of marketing budgets ensures that your resources are used effectively and that the costs of marketing activities remain within budget. New data science approaches and clustering also help to identify similar customer groups and develop targeted campaigns.

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Our services for you

Analyze marketing activities

Which channels work well and which do not? How high are the costs of individual activities? In order to use and plan budgets sensibly, you need an overview of past and current activities. We develop the right evaluation tool for your marketing.

Exploiting the potential of clustering & data science

Based on a wide variety of data sources, we analyze patterns and anomalies to specify your relevant customer groups (e.g., customer lifetime value). The findings help you to tailor your marketing strategies even better to your target groups. In addition, past and new marketing activities can significantly improve the automatic forecast (predictive forecast) through price sensitivities.

Control marketing budgets

Together, we create a planning solution that allows you to flexibly plan your budgets according to corporate goals and distribute them to different channels at the push of a button. By integrating marketing planning into the sales planning process, this creates a direct feedback loop. Forecasts, workflows and approval processes facilitate the coordination process.

Continuous monitoring

After the implementation of marketing activities, the budget must be constantly monitored to ensure that spending remains within budget and it is necessary to adjust the budget when circumstances change. We will develop a suitable monitoring system with you.