Demand planning
The heart of supply chain planning
Demand planning is the heart of any supply chain planning. It bridges the gap between sales forecasts, received and overdue orders, and current inventory levels. It enables companies to forecast future demand (unconstrained demand), match it with the company's capacity (constrained demand) and, if necessary, adjust the company's performance accordingly.
A sophisticated demand calculation takes into account a large number of key figures and thus ensures the company's ability to deliver at any time and at any place. Despite the complex calculations, high-performance systems and the support of AI make it possible today to calculate a wide variety of scenarios in real time along the entire supply chain and thus to react to the adapted demand situation.