Consumer Goods

Industries

The consumer goods market is subject to a constantly changing market landscape due to changing consumer needs. Sustainability, digitalization, and new business models/distribution channels are key influencing factors for retailers and consumer goods manufacturers. Analytical platforms help to optimize business processes and performance. Valuable insights can be gained by systematically analyzing consumer behavior while incorporating a wide variety of data sources (social, PoS, ERP, CRM...) and thus also form the basis for efficient planning processes with AI/predictive support. We successfully implement analytics and planning solutions for the consumer goods market from S&OP to integrated financial planning across different business units.

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client testimonial

Bettina Schäffer

Business Intelligence Manager

Dallmayr Gastronomy Service

I think that our project approach with the close involvement of the different user groups and the support of celver AG, as well as the agile implementation approach was crucial for the success of the 'DataSpot'.

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