Sales & Marketing Dashboard
Marketing-
Services
Recognize developments and trends quickly
Sales & marketing analytics refers to data analysis approaches and methods used to monitor, optimize and manage sales and marketing activities. This involves evaluating large volumes of data, e.g. from CRM and ERP systems, marketing automation tools, web analytics, customer feedback and social media channels.
The results provide important impulses for making better decisions for product development, customer acquisition, customer loyalty and marketing campaigns. The aim of sales & marketing analytics is to measure, understand and improve the success of sales and marketing measures in order to maximize business success.
Must-haves for Sales Dashboards
A good sales dashboard should provide an intuitive and clear presentation of the most important sales data, enabling the user to quickly recognize developments and trends. Important metrics include turnover, sales, orders on hand, customer contacts and sales forecasts. These should be well visualized and flexibly filterable in a self-service approach. Automated updates and the option of mobile access mean that current forecasts can be called up at any time. Important decisions can therefore be made on a sound basis and sales performance can be managed efficiently.
Benefit from our many years of experience in setting up individual sales & marketing dashboards and talk to our experts!
Our services for you
Identify business value
In joint workshops, we define your use cases with an identified added value. This is then used to develop the valuable data, the data model and the storytelling in the finance department.
Define driver and key figure trees incl. dimensioning
We work with you to develop the ideal data model for your planning processes - from the dimensional structure and hierarchical relationships to the organization and processing of metadata.
Define content and form of reporting
We work with you to design the right reporting packages, dashboards, scorecards and mobile applications.
Build sales dashboards
We integrate the planning solution into your system landscape and implement it in the analytics platform that suits you best.
Our services for you
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