Global sales management at BASF
Balancing act between decentralized requirements and central overview
In increasingly dynamic markets, sales teams must be optimally supported in order to be able to focus on their core objective - generating sales. Appropriate planning and forecasting solutions can pave the way for this in terms of systems and processes. However, finding the right balance between central requirements and regional needs is a challenge, especially for globally positioned companies.
Learn how BASF Agricultural Solutions harmonizes sales planning and forecasting processes for its sales force in 70 countries together with celver. All this on the basis of Board's cloud platform.
In our BASF Backstage, we discuss how:
- a uniform basis for global sales management can be created
- sales, revenues, prices and conditions can be planned in line with market conditions
- Sales employees can create their own views for individual evaluations from the global, consolidated overview
- Sales plans and targets can be efficiently coordinated with workflow support
- Existing supply chain systems and data from Salesforce for sales control can be seamlessly integrated into planning
Get your own picture and learn which best practices can be derived for sales planning and a global roll-out. Watch the free webinar on demand now.
Webinar contributors
Stefan Storchmaier is globally responsible for sales-oriented processes and their implementation in the Commercial Excellence environment using digital platforms such as Salesforce and Board.
Taking into account technical and local requirements and objectives, Tim Laukat supports his clients in implementing and optimizing their results and forecasts with customized board solutions.
As counterpart to the global product owners, Stephan Ultsch is responsible for a harmonized approach to all sales-oriented processes in the EMEA region and at the same time represents the regional needs of the individual countries or markets.
Prof. Dr. Andreas Seufert teaches at the Ludwigshafen University of Applied Sciences and is Director of the Business Innovation Lab there. He is also Director of the Institute for Business Intelligence at Steinbeis University Berlin. He is head of the BI/ Big Data and Controlling expert group of the International Controller Association (ICV) as well as XING | Ambassador Controlling.
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