Discount management
Marketing-
Services
Bringing transparency to discount structures
Discounts are an important instrument for winning new customers or retaining existing ones. Whether cash discounts, bonuses, graduated discounts, special discounts or discounts in kind - in B2B business, there are often no limits to creativity. Flexible discount structures are essential for sales. But are the effects on the result always transparent?
For us, the following steps of discount management are therefore in focus:
- Program design: Rebate programs must be consistent with the company's marketing and sales objectives. This includes determining the eligibility criteria, rebate amounts, eligible products or services, and duration. Factors such as budget, target audience and desired impact on sales or customer behavior should also be considered.
- Verification and validation: Once the rebate applications have been submitted, all information provided must be verified and validated. It is important to have clear guidelines and a robust system in place to ensure accurate and efficient processing.
- Performance analysis: Analyzing the performance and effectiveness of the rebate program includes tracking key metrics such as redemption rates, total cost of ownership, impact on revenue, customer satisfaction and return on investment. By evaluating program performance, companies can make informed decisions for future adjustments or improvements.
- Governance: Managing rebates requires careful planning, effective communication, efficient execution, and accurate fulfillment to ensure participants receive the incentives promised. By effectively managing rebate programs, companies can increase sales, improve customer retention, incentivize channel partners to achieve their sales and marketing goals.
With targeted analysis, planning, process control and simulation within an integrated solution, you keep discount management under control! Predefined workflows make it possible to apply a wide variety of discounts at different levels of the item and customer structure, simulate the impact on results, and release the discounts accordingly.