Discount management

Services
Sales &
Marketing-
Services
celver discount management

Bringing transparency to discount structures

Discounts are an important instrument for winning new customers or retaining existing ones. Whether cash discounts, bonuses, graduated discounts, special discounts or discounts in kind - in B2B business, there are often no limits to creativity. Flexible discount structures are essential for sales. But are the effects on the result always transparent?  

For us, the following steps of discount management are therefore in focus:

  • Program design: Rebate programs must be consistent with the company's marketing and sales objectives. This includes determining the eligibility criteria, rebate amounts, eligible products or services, and duration. Factors such as budget, target audience and desired impact on sales or customer behavior should also be considered.

  • Verification and validation: Once the rebate applications have been submitted, all information provided must be verified and validated. It is important to have clear guidelines and a robust system in place to ensure accurate and efficient processing.

  • Performance analysis: Analyzing the performance and effectiveness of the rebate program includes tracking key metrics such as redemption rates, total cost of ownership, impact on revenue, customer satisfaction and return on investment. By evaluating program performance, companies can make informed decisions for future adjustments or improvements.

  • Governance: Managing rebates requires careful planning, effective communication, efficient execution, and accurate fulfillment to ensure participants receive the incentives promised. By effectively managing rebate programs, companies can increase sales, improve customer retention, incentivize channel partners to achieve their sales and marketing goals.

With targeted analysis, planning, process control and simulation within an integrated solution, you keep discount management under control! Predefined workflows make it possible to apply a wide variety of discounts at different levels of the item and customer structure, simulate the impact on results, and release the discounts accordingly.

Our services for you

Design target processes

In joint workshops, we define your individual target planning process. In doing so, we jointly determine a configurable solution for discount calculation based on our blueprint incl. workflow for approvals.

Design target processes

Mapping of complex discount structures

Integration of worldwide, flexibly adaptable discount structures for customers and suppliers (kickbacks, volume discounts, price reductions) into your planning.

Mapping of complex discount structures

Simulation of discounts

Integration of discount calculation and simulation in supply chain planning in purchasing management as well as in sales management.

Simulation of discounts

Profitability and provisions

We allocate the results of the discount simulation to your cost objects and thus support the profitability analysis in the company. Both the creation of provisions and their release can be determined automatically for planning based on the supply plan.

Profitability and provisions

Integrate planning

For a seamless flow of information and efficient processes, we support you in integrating your planning solution into the system landscape as well as in connecting all operative systems and feeding the data back into operative ERP accounting.

Integrate planning

Our services for you

Contact

Andreas Brühl
Senior Account Manager
celver AG

Talk to our discount management expert!

client testimonial

Our recommendations for you

celver presentation on global sales management at BASF
Webinar on demand

Global sales management at BASF

:

Balancing act between decentralized requirements and central overview

XING Backstage
Length:
43
Minutes

Our recommendations for you

celver case study Dallmayr Gastronomie Service
Case Study

Dallmayr Gastronomy Service

:

On the way to the digitized sales force

To the case study

Our recommendations for you

Our recommendations for you

Webinars on demand

Our news provides you with the latest insights into smart planning, smart analytics, smart data and smart cloud.

Register now