Sales & Operations Planning
at Villeroy & Boch
Villeroy & Boch is one of the world's leading brands in the ceramics industry. The company combines a sense of tradition with a spirit of innovation. Even before the COVID pandemic, Villeroy & Boch pursued a clear digitization strategy.
Elke Rehr, Head of Global Demand Planning at Villeroy & Boch, talks in this on-demand webinar about the joint implementation of a Sales & Operations Planning with the support of celver AG as well as the challenges that arose in the project and the resulting increase in the company's own innovative strength, efficiency, adaptability and flexibility.
Webinar contributors
Elke Rehr, who holds a degree in business administration, is Head of Global Demand Planning at Villeroy & Boch AG and has been with the company since 1991.
Christian Kruse is a member of the executive board of celver AG and has been advising international clients as a specialist for complex analysis, planning and forecasting solutions for more than 20 years. The core objective for him is to use innovative methods and technologies to create customized solutions that form the basis for data-driven decisions.
Prof. Dr. Andreas Seufert teaches at the Ludwigshafen University of Applied Sciences and is Director of the Business Innovation Lab there. He is also Director of the Institute for Business Intelligence at Steinbeis University Berlin. He is head of the BI/ Big Data and Controlling expert group of the International Controller Association (ICV) as well as XING | Ambassador Controlling.
