Privacy policy

Privacy policy

The purpose of this privacy policy is to provide you with information about the nature, scope and purpose of processing of personal data (hereinafter referred to in short as “data”) in connection with our online presence and the related websites, functions and content, as well as our external online presence such as our social media profiles (hereafter collectively referred to as “online presence”). For definitions of terms used in this privacy policy, e.g. “processing” or “data controller”, please refer to the definitions set out in Article 4 of the General Data Protection Regulation (GDPR).

Controller

celver AG, Zirkusweg 1, D-20359 Hamburg, Germany

Email address: info(at)celver.com

Link to company and legal information: http://celver.com/impressum/

Contact details of the data protection officer: DSB-CelverAG(at)he-c.de

Nature of processed data

• User data (e.g., names, addresses).
• Contact details (e.g., email, phone numbers).
• Content data (e.g. text input, photographs, videos).
• Usage data (e.g. visited websites, interest in content, access times).
• Meta/ communication data (e.g. device information, IP addresses).

Categories of data subjects

Visitors and users of the online presence (hereinafter we refer to data subjects collectively as “users”).

Purpose of processing

• Provision of the website, its functions and content.
• Responding to contact requests and communication with users.
• Security measures
• Reach measurement/ marketing

Definitions

“Personal data” means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or by one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. “Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers virtually every aspect of dealing with data. “Pseudonymisation” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person. “Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements. “Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. “Processor” means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.

Relevant legal bases

In accordance with Article 13 GDPR we are required to inform you about the legal bases for data processing. If the legal basis is not specified in the privacy policy, the following applies: the legal basis for obtaining consent is Article 6 (1) (a) and Article 7 GDPR, the legal basis for the performance of contract and the implementation of pre-contractual measures and responding to your inquiries is Article 6 (1) (b) GDPR, the legal basis for processing necessary for compliance with legal obligations Article 6 (1) (c) GDPR, and the legal basis for processing necessary to pursue our legitimate interests is Article 6 (1) (f) GDPR. The legal basis for processing necessary to protect the vital interests of the data subject or of another natural person is Article 6 (1) (d) GDPR.

Security measures

Taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, we implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk in accordance with Article 32 GDPR. The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transmission, ensuring availability and its separation. We have also put in place procedures that ensure the exercise of data subject rights, erasure of data and response to data risks. Furthermore, we take into account the protection of personal data even during development, or in the selection of hardware, software and procedures, in accordance with the principle of data protection by design and by default (Article 25 GDPR).

Cooperation with processors and third parties

If, in the context of our processing, we disclose data to other persons or companies (processors or third parties), transmit the data to them or otherwise grant access to the data, this will only take place if we are permitted to so by law, (e.g. where the transmission of the data to third parties, e.g. payment service providers is necessary for the performance of a contract pursuant to Article 6 (1) (b) GDPR), you have given consent, the processing is necessary for compliance with a legal obligation or for the purpose of our legitimate interests (e.g. the use of agents, web hosting providers, etc.). Where we engage third parties to process data on the basis of a so-called “data processing agreement”, this is done on the basis of Article 28 GDPR.

Transmission to third countries

Where we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third-party services or disclosure or transmission of data to third parties, processing will only take place if it is necessary to meet our pre-contractual or contractual obligations, you have given consent to processing, for compliance with a legal obligation or for the purpose of our legitimate interests. Without prejudice to legal or contractual permits, we process the data or have the data processed in a third country only if the requirements of Article 44 et seq. GDPR have been met. This means that processing is carried out, for example, on the basis of special guarantees, such as the officially recognised assessment of the adequacy of the level of data protection (e.g. the “Privacy Shield” in the US) or in compliance with officially recognised contractual obligations (so-called “standard contractual clauses”). We transfer personal data to the following third countries:

• Third country guarantees
• Google Ireland Limited USA Standard Contractual Clauses, EU-US Privacy Shield
• LinkedIn, where applicable, USA Standard Contractual Clauses, EU-US Privacy Shield
• Microsoft, where applicable, USA Standard Contractual Clauses, EU-US Privacy Shield
• Twitter Inc., where applicable, USA Standard Contractual Clauses, EU-US Privacy Shield

To obtain a copy of the applicable adequacy decisions or appropriate or adequate safeguards, please contact our data protection officer(s) to the extent they are not linked in this privacy policy.

Personal data collected by ClickDimensions is processed and stored exclusively on European servers in the Netherlands and remains within the EU.

Rights of data subjects

Under Article 15 GDPR, you have the right to obtain confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the personal data and other information, as well as a copy of the personal data undergoing processing. Under Article 16 GDPR, you have the right to have inaccurate personal data rectified and incomplete personal data completed. You have the right to obtain the erasure of personal data concerning you without undue delay under Article 17 GDPR or, alternatively, you have the right to obtain restriction of processing under Article 18 GDPR. Under Article 20 GDPR, you have the right to receive the personal data concerning you, which you have provided to us and have the right to transmit those data to another controller. Under Article 77 GDPR, you have the right to lodge a complaint with the competent supervisory authority.

Right to withdraw

Under Article 7 (3) GDPR, you have the right to withdraw your consent with effect for the future Under Article 21 GDPR, you have the right to object to the future processing of data concerning you at any time. Users have, in particular, the right to object to the processing of their data for direct marketing purposes.

Cookies and the right to object to direct marketing

“Cookies” are small files that are stored on users’ computers. Cookies can store a variety of information. Cookies are primarily used to store information about users (or devices on which the cookies are stored) during or after their visit to a website. Temporary cookies, “session cookies” or “transient cookies”, are cookies which will be deleted after the user leaves a website and closes his/her browser. These types of cookies are used e.g. to store the content of the shopping basket in an online store or the login status. Cookies that are referred to as “permanent” or “persistent” are cookies that remain stored even after the browser has been closed. For example, the login status can be stored if users visit it after several days have passed. Such cookies can also be used to store the interests of users for reach measurement or marketing purposes. “Third-party cookies” are cookies that are set by providers other than the data controller operating the website (where cookies are only set by the controller they are referred to as “first-party cookies”). We may use temporary and permanent cookies and provide information about the cookies we use in the privacy policy. You can prevent cookies from being stored on your computer by deactivating the relevant option in your browser settings. You can also delete previously stored cookies in the system settings of your browser. Please note that if you block cookies, this may limit the functionality of our website. In general, users can exercise their right to object to the use cookies for online marketing purposes for a range of services, in particular, tracking  using the US website http://www.aboutads.info/choices/or the EU website http://www.youronlinechoices.com/. Furthermore, you can disable the storage of cookies by changing your browser’s settings. Please note that if you do this, you may not be able to use all the functions and features of this website.

Erasure of data

The data we process will either be erased or restricted in processing in accordance with Articles 17 and 18 GDPR. Unless explicitly stated in this privacy policy, the data we store will be erased as soon as the data are no longer necessary in relation to the purposes for which they were collected and this does not conflict with statutory retention requirements. Where the data is not erased because it is necessary for other and legally permissible purposes, the processing of the data will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that has to be retained for business or tax reasons. In accordance with legal requirements in Germany, the retention period is typically 10 years under Article 147 (1) of the German Tax Code (AO) (books, records, management reports, accounting, tax-related records, etc.) or 6 years under Article 257 (1) Nos (2) and (3) and (2) of the German Commercial Code (HGB) (business correspondence). In accordance with legal requirements in Austria, the retention period is usually 7 years pursuant to Article 132 of the Austrian Federal Fiscal Code (BAO) (accounting documents, receipts / invoices, accounts, receipts, business documents, income statements, etc.), or 22 years in connection with real estate and 10 years in the case of documents relating to electronically supplied services, telecommunications, broadcasting and television services provided to non-businesses in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.

Services

We process our clients’ data as part of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services and training services. We process user data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject of the contract, term), payment data (e.g., bank details, payment history), usage and metadata (e.g. in the context of evaluating and measuring the effectiveness of marketing measures). In principle, we do not process special categories of personal data, unless their processing is required under the terms of a contract. Data subjects include our clients, prospective clients, as well as their customers, users, website visitors or employees, and third parties. The purpose of processing is to provide contractual services, billing and our customer service. The legal basis for processing is Article 6 (1) (b) GDPR (contractual services), Article 6 (1) (f) GDPR (analysis, statistics, optimisation, technical and organisational measures). We process data that are necessary for the establishment and performance of the contractual services, and we advise our contractual partners of the need to disclose this data. We only disclose data to third parties or companies if this is necessary under the terms of the contract. When we process data on behalf of a client, we process the data only on instructions of the client and compliance with the legal requirements set out in Article 28 GDPR, and we do not process the data for a purpose other than those set out in the data processing agreement. We will erase the data if the data is no longer necessary to comply with our warranty and similar obligations, whereby we review the necessity to store the data every three years; Where we are required to retain data by law, we will erase the data after the expiry of the statutory retention period (6 years under Article 257 (1) of the Commercial Code (HGB), 10 years under Article 147 (1) of the Tax Code (AO). In the case of data that was disclosed to us by a client under the terms of a contract, we will erase the data in accordance with the contract typically after the contract has been completed.

Contractual services

We process the data of our contractual partners and prospective customers as well as other customers, clients or contractual partners (hereinafter referred to collectively as “contractual partners”) in accordance with Article 6 (1) (b) GDPR where the processing is necessary for the performance of a contract or to take steps prior to entering into a contract. The type of data processed, the nature, scope, purpose and necessity of processing are determined by the underlying contractual relationship. The processed data includes the master data of our contractual partners (e.g. names and addresses), contact data (e.g. email addresses and telephone numbers) as well as contract data (e.g. services used, terms of the contracts, contractual communications, names of contact persons) and payment data (e.g. bank details, payment history). In principle, we do not process special categories of personal data, unless their processing is required and provided for under the terms of a contract. We process data that are necessary for the establishment and performance of the contractual services, and we advise our contractual partners of the need to disclose this data where this is not evident. We only disclose data to external persons or companies, if this is necessary under the contract. When processing the data provided to us under a contract, we act in accordance with the instructions of the client as well as the legal requirements. When users use our online services, we may store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the interests of the user in the protection against misuse and other unauthorised use. We do not, in principle, disclose this data to third parties, unless you have given your express consent in accordance with Article 6 (1) (a) GDPR, it is necessary to pursue our claims in accordance with Article 6 (1) (f) GDPR, or we are required to do so by law or the processing is necessary in accordance with Article 6 (1) (b) GDPR for the performance of a contract to which you are party or the processing is necessary for compliance with a legal obligation in accordance with Article 6 (1) (c) GDPR. We will erase the data if the data is no longer necessary to meet our contractual and/or statutory duty of care and to comply with our warranty and comparable obligations, whereby we review the necessity to store the data every three years; in all other respects, the statutory retention requirements apply.

Administration, financial accounting, office organisation, contact management

We process data for purposes of performing our administrative and business management tasks, financial accounting and compliance with legal obligations, such as archiving. In this regard we process the same data that we process as part of the performance of our contractual services. The legal basis for processing is Article 6 (1) (c) and (f) GDPR. Data subjects in this context are customers, prospective customers, business partners and website visitors. The purpose of and our interest in processing lies in the administration, financial accounting, office organisation, archiving of data, i.e. tasks, which serve to maintain our business activities, performance of our tasks and provision of our services. The erasure of data in relation to contractual performance and contractual communications reflects the data specified during these processing activities. In this regard, we disclose or transmit data to tax authorities, consultants, such as tax consultants or auditors, as well as other fee offices and payment service providers. Furthermore, we store information on suppliers, organisers and other business partners based on our business interests, e.g. to contact them later. In principle, we store this data, which is mainly company-related, on a long-term basis.

Communication

When users contact us (by email, post, in person, by telephone or through social media) we collect user information to process the contact request in accordance with Article 6 (1) (b) GDPR. User information can be stored in our customer relationship management system (“CRM system”) or a similar system. We will erase your queries, if the data are no longer necessary. We review this need every two years; in all other respects, the statutory retention requirements apply.

CRM system from Microsoft

We use the CRM system Dynamics 365 from the provider Microsoft to process user queries faster and more efficiently (legitimate interest in accordance with Article 6 (1) (f) GDPR). Where data are processed in the USA, Microsoft is certified under the Privacy Shield framework which offers a guarantee of compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active). If users do not agree to data collection and data storage in the external Microsoft Dynamics 365 system, we offer them alternative contact options for submitting service inquiries by email, telephone, fax or mail. For more information, users should refer to Microsoft’s privacy policy: https://privacy.microsoft.com/de-de/privacystatement.

Marketing automation from ClickDimensions LCC

As part of the Dynamics 365 CRM system, we use ClickDimensions LLC’s marketing automation ClickDimensions (ClickDimensions LLC, GA, 5901 Peachtree Dunwoody Rd, Suite B500, Atlanta, Georgia 30328) to process users’ requests faster and more efficiently (legitimate interest in accordance with Article 6 (1) (f) GDPR). If ClickDimensions processes personal data, this is done exclusively within our user account and in accordance with the permitted system settings. ClickDimensions processes and stores the data on European servers in the Netherlands. Personal data of our users remain within the EU. When you visit our website or use forms on our website, ClickDimensions measures your clicks and saves the generated data under a pseudonym. If you enable cookies in your browser, cookies will be used for this purpose. The data collected by ClickDimensions will not be linked to a user’s pseudonym without their express consent. Consent is usually given by clicking on a link allowing us to collect, process and use data in user profiles. Please refer to http://clickdimensions.com/PDF/WebTrackingAndPrivacy.pdf to read ClickDimensions’ privacy and security policy. This document describes the various possible web tracking techniques and their respective effects on data protection. If users do not agree to data collection and data storage in ClickDimensions, we offer them alternative contact options for submitting service inquiries by email, telephone, fax or mail, or if you want to take advantage of our free offers (webinars, downloads, videos and events). For more information, users should refer to ClickDimensions’ privacy policy: http://clickdimensions.com/about/privacy-policy/.

Newsletter

The purpose of this information is to provide you with details about the content of our newsletter, the subscription, distribution and statistical analysis procedures as well as your right to object. Content of the newsletter: We send newsletters, emails and other electronic communications containing promotional information (hereinafter referred to as the “newsletter”) only with the consent of the recipient or where we are permitted to do so by law. If subscription to the newsletter involves a concrete description of its content, then this description will form the basis on which the user agrees to receive the newsletter. Our newsletters also contain information about our services. Double opt-in and logging: The subscription to our newsletter takes place in a so-called double opt-in procedure. This means that upon subscription, you will receive an email requesting confirmation of the subscription. This confirmation is necessary to prevent anyone using third-party addresses to subscribe to the newsletter. In addition, the newsletter subscriptions are logged to provide documentary evidence of compliance with legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the mailing provider are also logged. Subscription data To sign up for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name in order to address you personally in the newsletter. The legal basis for sending the newsletter and the associated performance measurement is consent in accordance with Article 6 (1) (a) in conjunction with Article 7 GDPR and Article 7 (2) (3) of the Act against Unfair Competition (UWG), or if consent is not required, our legitimate interests in direct marketing in accordance with Article 6 (1) (f) GDPR in conjunction with Article 7 (3) UWG. The legal basis for logging the subscription process is our legitimate interest in accordance with Article 6 (1) (f) GDPR. Our objective is to use a user-friendly and secure newsletter system that serves both our business interests, meets the expectations of our users and can be used as evidence of consent. Cancellation/withdrawal – you can cancel your subscription, i.e. withdraw your consent, to our newsletter at any time. A subscription cancellation link is provided at the end of each newsletter. On the basis of our legitimate interests, we can save the unsubscribed email addresses for up to three years before we delete them as evidence of given consent. The processing of this data is limited to the purpose of a potential defence against claims. An individual request for erasure is possible at any time, provided that the former existence of a consent is confirmed at the same time.

Newsletter – mailing provider

The newsletter is sent by the mailing provider ClickDimensions LLC, GA, 5901 Peachtree Dunwoody Rd, Suite B500, Atlanta, Georgia 30328, USA. For information about the privacy policy of the mailing provider, please refer to: http://clickdimensions.com/about/privacy-policy/. ClickDimensions is certified under the Privacy Shield framework which offers a guarantee of compliance with European data protection legislation   ClickDimensions processes and stores the data on European servers in the Netherlands. Personal data of our users remain within the EU. ClickDimensions is used on the basis of our legitimate interests in accordance with Article 6 (1) (f) GDPR and a data processing agreement in accordance with Article 28 (3) GDPR. The mailing provider may use the recipient data in pseudonymised form, i.e. without attributing it to a specific user, to optimise or improve their own services, e.g. for technical optimisation of the mailing process and the presentation of the newsletter or for statistical purposes. However, the mailing provider does not use the data of our newsletter recipients to contact them or to pass the data on to third parties.

Newsletter – performance measurement

The newsletters contain a “web beacon”, i.e. a pixel-sized file downloaded from our server or the server of a mailing provider, where applicable, when the newsletter is opened. As part of this download, technical information, such as data about the browser and your system, as well as your IP address and the time of download, are collected. This information is used to enhance the services technically based on the technical data or the target groups and their reading behaviour based on their download locations (which can be determined with the help of the IP address) or the access times. The statistical data collected also include information about whether the newsletters were opened, when they were opened and which links were clicked. The processing is based on our legitimate interests in accordance with Article 6 (1) (f) GDPR. Users have the right to object to this processing at any time. For technical reasons, it is possible to identify individual newsletter recipients using this information. However, neither we nor our mailing provider, where used, aim to monitor individual users. The purpose of these evaluations is simply to learn more about our users’ reading habits and to adapt our content accordingly and to send out different content tailored to our users’ interests.

Hosting and the sending of emails

We use hosting services to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, sending emails, security services and technical maintenance services that we use for the purpose of operating this website. In so doing, we or our hosting provider process user data, contact data, content data, contract data, usage data, metadata and communication data of customers, prospective customers or visitors of this website on the basis of our legitimate interests in an efficient and secure website provisioning in accordance with Article 6 (1) (f) GDPR in conjunction with Article 28 GDPR (conclusion of a data processing agreement).

Web analysis through ClickDimensions

We use ClickDimensions, a web analysis service from ClickDimensions LLC (5901 Peachtree Dunwoody Road, NE, Suite B500, Atlanta, GA 30328, USA) for our website. This allows us to track and analyse our visitors’ activity on our websites for the duration of their visit. ClickDimensions uses “cookies”, text files stored on your computer, which facilitate a statistical analysis of the use of the website. The information collected by ClickDimensions about the use of our websites (e.g. the pages you visit, your IP address, the duration and frequency of your visit) is transmitted to and processed by a ClickDimensions cloud server within the European Union. The data is then transferred to our customer relationship management (CRM) and removed from the ClickDimensions cloud servers. For more information on how ClickDimensions sets and uses cookies, click here: https://support.clickdimensions.com/hc/en-us/articles/115001156993/. At https://clickdimensions.com/solutions-security-and-privacy/ you will also find all relevant information about how ClickDimensions is used in relation to data protection, data security and the GDPR.

ClickDimensions may also pass this information on to third parties if required by law or if third parties process the data on behalf of ClickDimensions. In our CRM, your data, in particular, your IP address, is compared with existing data. Please note that we can link you to an existing IP address if necessary. The legal basis for the processing is our legitimate interest in offering you a user-friendly and attractive website that is perfectly tailored to the wishes and needs of our clients and prospective clients, where your rights and freedoms do not override our legitimate interest in accordance with Article 6 (1) (f) GDPR. You can prevent the installation of cookies in your browser settings. We use a tracking script from ClickDimensions with an opt-out solution on our website. This means that if you disable the use of the tracking and web analysis service from ClickDimensions using a pop-up when you first visit our websites, an opt-out cookie will prevent any further information from being transmitted to ClickDimensions from this point onwards. If you visit one of our websites again, and you have deleted the relevant cookies in the meantime or disabled them completely for our websites, the pop-up will appear again.

Collection of access data and log files

On the basis of our legitimate interests within the meaning of Article 6 (1) (f) GDPR, we or our hosting provider collects data about each access to its servers on which this service is located (so-called server log files). The access data include the name of the accessed website, file, date and time of access, amount of data transferred, notification on successful access, browser type plus version, the operating system of the user, referrer URL (previously visited page), IP address and the requesting provider. Log file information is stored for security reasons (e.g. to investigate abusive or fraudulent activities) for a maximum of 7 months and then erased. Data which needs to be stored for evidence purposes will be exempt from erasure until the relevant incident has been resolved.

Google Analytics

Based on our legitimate interests (i.e. our interest in analysing, optimising and running our online presence in a commercially viable manner within the meaning of Article 6 (1) (f) GDPR), we use Google Analytics, a web analysis service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie about your use of the online presence is usually transmitted to and stored by Google on servers in the United States. Google is certified under the Privacy Shield framework which offers a guarantee of compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). Google will use this information on our behalf to analyse your usage of our online presence, generate reports about activities on this online presence and to provide additional services related to the use of this online presence and the internet. It may also use the processed data to create pseudonymised user profiles. We only use Google Analytics with activated IP anonymisation. This means that Google will truncate your IP address within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to Google servers in the United States and truncated there. Google will not associate the IP address of the user transmitted by the user’s browser with any other data held by Google. Users can prevent cookies from being stored by changing their browser settings; Furthermore, users can prevent Google from collecting and processing cookie-generated data and data about their use of the online presence by downloading and installing the browser add-on provided under the following link: https://tools.google.com/dlpage/gaoptout. For more information about Google’s data usage, settings options and the right to object, please refer to Google’s privacy policy (https://policies.google.com/technologies/ads) and Google’s ads settings (https://adssettings.google.com/authenticated). The personal data of users will be erased or anonymised after 14 months.

Google AdWords and conversion measurement

We use the services of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, (“Google”) on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online presence within the meaning of Article 6 (1) (f) GDPR). Google is certified under the Privacy Shield framework which offers a guarantee of compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). We use the online advertising program Google AdWords to place advertisements in the Google advertising network (e.g. in search results, in videos, on websites, etc.) so that they can be displayed to users who have a presumed interest in the advertisements. This allows us to display advertisements for and within our online presences in a more targeted manner to present users only with advertisements that potentially match their interests. If, for example, a user is shown advertisements for products that they have previously interacted with, this is referred to as remarketing. For these purposes, when our website and other websites on which the Google advertising network is active are called up, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is saved on your device (comparable technologies may also be used instead of cookies). This file stores information about the websites the user visits, the content they are interested in and on which offers they have clicked, as well as technical information on the browser and operating system, referring websites, visit length and other data on the use of the website. Furthermore, we receive an individual conversion cookie. The information obtained with the help of the cookie is used by Google to generate conversion statistics for us. In this way, we only learn how many users have clicked on their advertisement and have been redirected to a website provided with a conversion tracking tag. However, we do not receive any information that could be used to identify any particular user. The data of the users are processed pseudonymously within the Google advertising network. This means that Google does not store or process details such names or email addresses of users, but instead processes the relevant data within pseudonymised user profiles based on cookies. This means that, from Google’s perspective, the ads are not managed or displayed for a concrete, identifiable person, but rather a cookie holder, irrespective of who this cookie holder is. This does not apply if the user has explicitly given Google their consent to process the data without pseudonymisation. The information collected about users is transmitted to Google and stored on Google’s servers in the US. For more information about Google’s data usage, settings options and the right to object, please refer to Google’s privacy policy (https://policies.google.com/technologies/ads) and Google’s ads settings (https://adssettings.google.com/authenticated).

Online presence on social media

We maintain an online presence on social media and platforms to communicate with active clients, prospective clients and users and to inform them about our services When visiting such networks and platforms, the terms of service and privacy policies of the respective operators apply. Unless otherwise indicated in our privacy policy, we process the data of users who communicate with us using social media and platforms, e.g. write posts on our social media pages or send us messages.e.g. write posts on our websites or send us messages.

Integration of services and content from third parties

Based on our legitimate interests (i.e. our interest in analysing, optimising and running our online presence in a commercially viable manner within the meaning of Article 6 (1) (f) GDPR), we make use of content or services offered by third-party providers to integrate the content and services such as videos or fonts (hereinafter collectively referred to as “content”). This always requires that the user IP addresses are visible to the third-party providers of such content, because they cannot send the content to users’ browsers without the IP address. In other words, the IP address is necessary to display this content. We make every reasonable effort to use content from providers who only use IP addresses to deliver content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as web beacons) for statistical or marketing purposes. These pixel tags are used to evaluate information such as traffic patterns of users as they navigate the pages of this website. The pseudonymous information can be stored in cookies on users’ devices and can include e.g. technical information about the browser and the operating system, referring websites, time spent on the website and further information on the use of our website and can be linked to such information from other sources.

YouTube

We embed the videos from the platform “YouTube” from the provider Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. Privacy policy: https://www.google.com/policies/privacy/, Opt-out: https://adssettings.google.com/authenticated.

Google reCAPTCHA

We integrate the function for recognizing bots, for example when entering online forms (“ReCaptcha”) from the provider Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. Privacy policy: https://www.google.com/policies/privacy/, Opt-out: https://adssettings.google.com/authenticated.

Use of Facebook plugins

We use the social plugins (“plugins”) from the social media platform facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online presence within the meaning of Article 6 (1) (f) GDPR). The plugins may display interactive elements or content (e.g. videos, graphics or text contributions) and are identified by one of the Facebook logos (white “f” on blue tile, the terms “like” or a “thumbs up” sign) or by the “Facebook Social Plugin” tag. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/. Facebook is certified under the Privacy Shield framework which offers a guarantee of compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). If a user accesses a section of this website that contains this social plugin, their browser will establish a direct link to Facebook servers. The content of the plugin is then transmitted by Facebook directly to the browser of the user and embedded into the page. It may also use the processed data to create user profiles. We do not have any influence over the scope of data collected by Facebook with this plugin and any information in this respect is provided on the basis of information at our disposal. By integrating the plugin, Facebook receives the information that the user has accessed a particular page on the website. If the user is logged into Facebook, Facebook can link the visit directly to their Facebook account. If the user interacts with the plugins, for example, by clicking on the “Like” button or adding a comment, the relevant information is also transmitted directly to Facebook and stored there. Even if the user is not a member of Facebook, Facebook may still identify and save their IP address. According to Facebook, only anonymised IP addresses are stored in Germany. For more information on the purpose and scope of collection, further processing and the use of data by Facebook as well as users’ rights and the options available to protect their privacy, please refer to Facebook’s privacy policy https://www.facebook.com/about/privacy/. If the user is a Facebook member, and they do not want Facebook to collect data about them through this website, they will have to log out from Facebook and delete their cookies before visiting our website. Users can change settings and/or object to the use of data for advertising purposes under Facebook’s profile settings: https://www.facebook.com/settings?tab=ads; or via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they apply to all devices such as desktop computers or mobile devices.

Facebook Pixel

We use the Facebook pixel from Facebook on our website. For this purpose, we have implemented a code on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you came to our website through Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies allow Facebook to match your user data (customer data such as IP address, user ID) with your Facebook account data. Then Facebook deletes this data again. The collected data is anonymous and not visible to us and can only be used in the context of ad placements. If you yourself are a Facebook user and are logged in, the visit to our website is automatically assigned to your Facebook user account.

We want to show our services or products only to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. Thus, Facebook users (if they have allowed personalized advertising) get to see suitable advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following, we show you those cookies that were set by embedding Facebook Pixel on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Wert: fb.1.1568287647279.257405483-6231625016839-7
Purpose: This cookie is used by Facebook to display promotional products.
Expiration date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to make Facebook Pixel work properly.
Expiration date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062231625016839-3
Value: Name of the author
Purpose: This cookie stores the text and name of a user who leaves a comment, for example.
Expiration date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (author’s URL)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiration date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author’s email address
Purpose: This cookie stores the user’s email address if he/she has provided it on the website.
Expiration date: after 12 months

Note: The above cookies refer to an individual user behavior. Especially when using cookies, Facebook changes can never be excluded.

Provided that you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can generally manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. You can also change the settings for your ads on your own. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook’s privacy policy, we recommend reading the company’s own data policies at https://www.facebook.com/policy.php.

Source: Created with the privacy generator from firmenwebseiten.at

Twitter

Our website may contain embedded Twitter functions and content, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. This may include, for example, content such as images, videos, or text and buttons that allow users to like the content, follow other accounts, or to follow our posts. If the user is a member of the Twitter platform, Twitter can link their use of the above-mentioned content and functions to their Twitter profile. Twitter is certified under the Privacy Shield framework which offers a guarantee of compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy policy: https://twitter.com/de/privacy, opt-out: https://twitter.com/personalization.

LinkedIn

Our website may contain embedded LinkedIn functions and content, offered by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. This may include, for example, content such as images, videos, or text and buttons that allow users to like the content, follow other accounts, or to follow our posts. If the user is a member of the LinkedIn platform, LinkedIn can link their use of the above-mentioned content and functions to their LinkedIn profile. LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy LinkedIn is certified under the Privacy Shield framework which offers a guarantee of compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy policy: https://www.linkedin.com/legal/privacy-policy, opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

LinkedIn Insight Tag

We use the LinkedIn Insight Tag of the social network LinkedIn on our pages. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. This tool creates a LinkedIn browser cookie and enables the collection of data about visits to our website, including URL, referrer URL, IP address, device and browser properties, timestamp, page views demographic data from LinkedIn if the website visitor is an active LinkedIn member. This data is encrypted, anonymized within seven days, and the anonymized data is deleted within 90 days. LinkedIn does not share any personal data with us, but only provides aggregate reports on website audience and ad performance. In addition, LinkedIn offers retargeting so that we can display targeted advertising outside of our website. The website visitor cannot be identified as a member in this process. You can find out more about LinkedIn’s privacy policy here: https://www.linkedin.com/legal/privacy-policy.
The data is only collected if you have consented to this in our cookie banner. You can revoke this consent at any time in our individual cookie settings (at the very bottom of this page).

Use of SalesViewer® technology

On this website, data is collected and stored for marketing, market research and optimization purposes using the SalesViewer® technology of SalesViewer® GmbH on the basis of legitimate interests of the website operator (Art. 6 para.1 lit.f DSGVO).

For this purpose, a javascript-based code is used to collect company-related data and the corresponding usage. The data collected using this technology is encrypted using a non-reversible one-way function (known as hashing). The data is immediately pseudonymized and is not used to personally identify the visitor to this website.

The data stored as part of Salesviewer will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations.

You can object to the collection and storage of data at any time with effect for the future by clicking on this link https://www.salesviewer.com/opt-out to prevent the collection by SalesViewer® within this website in the future. In doing so, an opt-out cookie for this website will be placed on your device. If you delete your cookies in this browser, you must click this link again.

Actuality and change of this privacy policy

This privacy policy is currently valid and has the status of April 2019. Due to the further development of our website and offers on it or due to changed legal or regulatory requirements, it may be necessary to change this privacy policy. You can access and print out the current data protection declaration at any time on the website at https://celver.com/datenschutz.